directline flights takes privacy and data protection very seriously. Our Privacy Policy sets out what information we collect, how we collect it, and what we do with it. Our Privacy Policy applies to you and is available on our website and through other channels. In all your dealings with us you must ensure that others you represent (your party) are aware of the content of our Privacy Policy and consent to your acting on their behalf.

Customer Data

When you book with us we never collect or store card details online, you are entering these details directly with payment processors (who specialise in the secure online authorisation and processing of credit/debit card transactions with the major credit card companies and banks).
The other information you provide to us upon booking (such as ages, names, address, any special needs/dietary requirements etc) we must pass to:
1) the relevant suppliers of your travel arrangements (such as airlines, hotels, transport companies, insurers etc).
2) to public authorities such as customs/immigration if required by them, or as required by law.

We take full responsibility for ensuring that proper security measures are in place to protect the information in our care.
If we cannot pass this information to the relevant bodies (whether in the UK/EEA or elsewhere) you will not be able to travel, why your consent is prerequisite of booking.
directline flights booking conditions

Data Storage & Marketing

directline flights utilises industry leading email service providers to store enough information so we are able to contact customers with changes to their booking. We endeavour to delete old data at regular intervals. We will never sell personal information. Our employees and associated companies are obliged by us to respect confidentiality and operate to recognised industry standards. We will not use your information, or the information provided by you for others in your party, for any purpose other than carrying out your booking or, provided you have not objected to it, we will ask for your feedback and inform you of offers in the future (via email and other means). All such digital marketing includes a method to opt-out (for instance ‘unsubscribe’ links in emails) but informative messages (change of flight times, cancellations etc) are mandatory.

Our Website Service

Our website uses cookies to ensure it works correctly and smoothly. Useful features like ‘last searched’ rely on this and we never store information in cookies that makes you personally identifiable. All our website pages use HTTPS security encryption. All website pages have analytics tracking enabled (again without personally identifiable information) so we can identify where we can make improvements to the website. For some users we will show personalised shopping experiences and advertising through Google, which uses online identifiers to identify visitors. To view Google’s privacy policy, click here. To opt out, click here.

Our Alert Services & Other Marketing

If you’ve signed-up for alerts via our website (email, sms or browser), apps or social media we will need to access enough details to fulfil these services for you. Where appropriate we will always offer unsubscribe links (email and sms) and can offer assistance in how to control social media platforms, browsers or operating systems.
In addition to these alerts services, we will also send email reminders to people who have started to book but not completed their booking or had technical problems. In addition, we add code to our website to allow us to place alert messages on social media platforms (and other advertising networks) to remind people of what they’ve searched for previously or their incomplete bookings (this is also called remarketing or retargeting). This code does not include any personally identifiable information.

Our Telephone Service

All telephone calls are recorded and may be used to check the accuracy of information given by you.  The call recordings may also be used for training purposes.