American low-cost airline, serving 79 destinations
JetBlue Airways is a budget American airline, operating services within the USA, as well as the Caribbean and Mexico. From its main hub at John F. Kennedy airport in New York, the company flies to 79 destinations in 12 countries, and offers low-cost flights with additional extras for its customers such as in-flight entertainment, increased legroom and free snacks.
Customer-service orientated company, free snacks and entertainment
JetBlue was founded in 1999 by the now Chairman David Neeleman, formerly an employee of Southwest Airlines. The airline set out to offer cheap air travel, as Southwest did, but with other amenities, such as in-flight entertainment, and better customer service, and began its service in February 2000. JetBlue had a successful start, going public in 2002 and prompting the launch of rival low-cost airlines such as Delta Airs' Song and United’s' Ted. The airline began its international service to the Dominican Republic in 2004, followed by the Bahamas, Bermuda and Aruba in 2006, and all the time adding to their domestic routes. The company saw profits begin to fall shortly afterwards, mainly due to rising fuel costs, and launched a successful profitability plan, cutting costs and boosting revenue. The plan included a decision to remove a row of seats from their A320's, lightening the aircraft and therefore resulting in the need for less fuel and fewer flight attendants. In 2007, the airline had returned to profitability, and announced plans to expand its routes to include 56 destinations in 8 countries.
Prompted the launch of other American budget airlines
The JetBlue fleet consists of 188 aircraft, including 129 Airbus A320-200s, with capacity for 150 passengers and boasting leather seats and an individual entertainment system, and 30 Embraer 190s. The average age of the company’s' fleet is just over 3 years. Almost every plane is named with the word 'blue' in the title, such as Blue Suede Shoes, Rhapsody in Blue and Sacre Bleu!, with employees helping to come up with original names and win trips aboard the aircraft. The company employs a staff of 10,795 and the airlines' base is in New York’s JF Kennedy airport. Smaller bases are in Boston, Florida and California, and there are corporate offices in Utah and Connecticut.
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